Having a solid backlink profile is essential to SEO, and that’s especially true for eCommerce sites. Backlinks are like high-fives from other websites telling search engines your site is worth checking out. There are a few different tactics that e-commerce businesses can use to build links. These include digital PR, content marketing, and influencer outreach.
Create a Link Building Strategy
No matter your business type, building links is essential to SEO. A valuable link relevant to your subject and from a highly authoritative website may dramatically raise your search engine ranks. However, it takes work to acquire these types of links. Create content that is useful and compelling for people in your target audience. It could be blog posts, social media updates, guest posts, podcast appearances, etc. It’s also essential to avoid any shortcuts that can damage your SEO, like buying links. These practices are against Google’s guidelines and can harm your rankings.
E-commerce link building is acquiring backlinks to your online store to improve search engine visibility and rankings. By acquiring links, you can increase your site’s organic traffic and boost your brand’s ROI.
Use a variety of strategies to create links for your e-commerce website. One method is to create a blog page and include relevant LSI keywords in your content. Make a FAQ page that responds to frequently asked inquiries about your goods or services. You can also conduct digital PR to get backlinks from high-authority websites. It involves conducting research and publishing it as a press release. It can be done through services and understanding how link building works or by creating a gimmick that will attract the attention of journalists.
Conduct a Link Building Audit
As a crucial part of your e-commerce SEO strategy, conducting regular link-building audits is essential. You may then take action to address any issues with your website. Additionally, it will enable you to identify fresh link prospects. The quickest way to do a backlink audit is to use a tool. Then, export the referring domains that link to your competition and add them to your outreach list. You can also use the link intersection submodule to identify sites that link to two or more competitors but not you. These are excellent prospects for link acquisition as they’re relevant to your niche.
Identify Your Competitors
Although e-commerce link development might be challenging, you can use several tactics to increase your chances of success. Start by identifying your competitors and creating a link-building strategy to close the gap between you and them. For example, you could contact complementary businesses for links or create high-quality, shareable content (e.g., in-depth guides or images). You can also reclaim links from 404 pages by either reaching out to the owners of these sites and offering them a replacement link or 301 redirecting the broken page to a relevant page on your site.
Sponsor product reviews with niche-leading influencers. It can be not easy, but it’s a great way to drive organic traffic and boost brand awareness.
Keep Track of Your Link Building Campaign
Regarding eCommerce link building, you must keep track of your progress. It helps ensure you effectively use your time and resources on activities that don’t impact your rankings or traffic. For example, if you’re reaching out to bloggers and journalists to get them to review your products, you should keep track of the number of links they’re giving you. You may then take action to address any issues with your website. Additionally, it will enable you to identify fresh link prospects. Many creative e-commerce link-building tactics can help you drive more traffic to your site. We’ve covered a few of them here, including broken link building and guest posting.
